jeudi 3 octobre 2019

How to value a declining firms : Macy's Inc - August 2018


A BRIEF PRESENTATION

Macy’s Inc is an american classic when it comes to retail. It sells a wide range of merchandise, including apparel and accessories (men’s, women’s and children’s), cosmetics, home furnishings and other consumer goods. The specific assortments vary by size of store, merchandising assortments and character of customers in the trade areas. Most stores are located at urban or suburban sites, principally in densely populated areas across the United States[1]. The company was formerly known as Federated Department Stores, Inc. and changed its name to Macy's, Inc. in June 2007. Macy's, Inc. was founded in 1830 and is based in Cincinnati, Ohio.
Macy’s Inc is becoming a declining company and this is reflected into its decreasing revenues accompanied by shrinking operating margins as showed in the graph below. In fact, as consumers continue to migrate online, Macy’s Inc and traditional retailers are reeling. Some are being forced to shrink — or go out of business altogether.




After shuttering dozens of stores in 2016, Macy’s began 2017 by announcing plans to close 68 more of its locations, including a store in downtown Minneapolis that opened in 1902. The company estimates that 3,900 jobs will be lost as a result of the closures. This is reflected into its capital invested which continues to decline as showed in the graph below:




VALUATION:  MACY’S INC 2017

To value a declining company such as Macy’s, we will assume that the firm, while not in distress, will close its locations as it continues to experience declining traffic in their stores.

Thus, we assume that revenues will decrease 2.3% on average a year, each year for the next 7 years to $21.9 billion in the seventh year, as the firm shuts down stores. After 2025, we will assume that the company will recover and that revenues will grow 0.9% on average until 2027 and 1.5% a year forever.

The pre-tax operating margin will improve from 5.10% to 8% over the next years, reflecting both the cost savings from shutting down unprofitable stores and a reversal back to health at the other stores.

Taxes: For the first five years we’ll use the current effective tax (35.8%) that will converge gradually on 30%, the marginal tax rate for the US as tax code changes.

In terms of risk, we will use for the first five years, the current cost of capital for Macy’s Inc, which we estimate to be 6.44%.




high growth
Stable Growth
10 years US bonds
2.29%
2.29%
ERP
5.13%
5.13%
Beta
1.38
1
Ke
9.36%
7.42%
E/E+D
51%
65%
Kd(1-t)
3.43%
3.43%
D/E+D
49%
35%
WACC
6.44%
6.02%



During the 2017-2020 period, as stores are being reconfigured or closed and assets divested, Macy’s will shorten its capital invested and collect proceeds from the divestitures. We estimated the proceeds as percentage of change in capital invested over the next four years based on the assumption that the Return on invested capital will converge to 13% over the next 10 years. The table below reports the numbers by year:




We assume that the divestitures proceeds, as a percentage of book value, will be 40% in 2017 and that divestitures will end in 2020.

To close the valuation, we estimated the terminal value based on a growth rate of 1.5%, a return on capital that equals the cost of capital on the long term phase ( we assume that Macy’s will earn its cost of capital).



Reinvestment Rate = g stable / ROCE stable   = 1.5%/ 6.02%   = 24.9%

Terminal Value =   Operating income *(1-t) * (1+g)*(1-reinvestment rate) / ( WACC-g)


                                           =   1 260 * (1+1.5%) * (1-24.9%) / (WACC-g) = 20 980


The table below underlines the free cash flows generated over the next 10 years:







Summing the present value of the free cash flows over the next 10 years and the terminal value’s present value yield a value of $21 966 billion. Adding cash ($1 297 billion), subtracting out debt ($7 720 billion), debt value of leases ($2 612 billion), pension obligations ($1 028 billion), minority interests (-$1 billion) yields and dividing by the number of shares outstanding (304) yields a value per share of USD 39.15. Taking into consideration the probability (90%) that this scenario will take effect yields an adjusted value per share of USD 35.24, 59.5% higher than the share price as of 08/08/2017.



"A picture is worth a thousand words"



















[1] Macy’s Inc 2016 annual report
Ø  Aswath Damodaran (2015),  Applied Corporate Finance, 4th Edition